Let’s see the two major monetization types of affiliate blogging:
Types of advertisment monetization
The generic advertisment (e.g. google AdWords)
The generic advertisment is what is usually called “banner advertisment” (you can see more about the various internet marketing methods here: http://en.wikipedia.org/wiki/Online_advertising)
In this case, you allow a third party (e.g. Google) to add advertisments inside selected spots in your blog. What goes in these spots, is decided by the ad network and it is based on each reader’s browsing history and cookies in their browsers.
For example, a reader coming to your art blog, may continuously see ads about baby products if she has a newborn and part of her web browsing and searches are about the child. As you may realize, this is not the best way to monetize your art as this kind of advertisment has the effect of distracting the reader from your blog post by presenting her with stuff that she may consider interesting.
While it is easy to set up, performance is not optimal. Moreover, since you do not have a say on what goes in the ad spots, it is possible that ads will not fit your blog color scheme and design.
The worst part though remains that they take the reader off your blog when she clicks.
The “review” way
Have you ever asked your friend their opinion before deciding to buy something?
Ever searched for reviews about a particular product online?
Every day, people are doing research before they make purchases so that they can feel satisfied they’re spending their money right.
This is called product review marketing and it is most probably, the best way to enable people to buy the product that you have just used in your project.
Your project acts as a review of each of the products you’ve used. You show to the user how each product is used and what effect it has on your project. So not only you use them and show them but the prospect buyer can actually get your opinion about the products you use, the techniques you use them for and see with her own eyes the output of each product within your project.
How it works:
The simplified flow is something like this: You create a list to the online shop you want, pointing to the products you used, and when someone goes to buy something, you get a percentage of the sale.
The above image explains the (simplified) process. You can get a share of the sales you send to the shop.
Please note: The reader gets the product in the exact same price as if she went directly to the shop to buy the same product. Your payment comes out of the shop’s income. And the shop wins out of this, in spite of its reduced income as it gets sales (from you) that it would not get otherwise.
So, How do I do it?
This method is indeed very efficient but in order to make it work you need to go through some steps for whatever you add to your product list.
Listing the products underneath your project is just not enough. You want to make sure that the links you have, lead to a specific shop, and that this shop is somehow able to tell that the reader purchased something coming from your link and not someone else’s or through a google search.
This is where the affiliate networks come into play.
Affiliate networks are companies that do exactly this. They connect your clicks to the shop’s products so you get credit for the sales you generate.
So it is safer to assume that the process is more like that.
The process of going to stores, selecting products, getting links back to the affiliate website, then getting links from the affiliate network and putting them in code inside your blog is somewhat like this.
In the above figure, the affiliate link capturing cycle is explained:
- First you need to go to the shop you will link to , and search for the specific product.
- As soon as you find it, you need to get its unique URL.
- Copy the unique URL from the browser address bar and then…
- Go to the affiliate network website, log in and go to the page where they create affiliate links, pasting the copied url.
- This will produce a different URL – possibly with the option of extra HTML to create a text link – which you copy from there…
- … and paste it in your blog, as HTML, in order to link to one product in one shop.
This cycle is only valid for one product. If you need to list more than one, you still need to go through all of the steps.
Moreover, those links you get after going through the above process, are in most cases only text links that display nothing but a plain-old text describing the product.
What about Images?
It is actually a fact – after years of looking at InLinkz numbers – that using images instead of just text to promote the products almost triples the number of clicks that these products get. And when the person clicks on a product you just used in your project and seen how it works with her own eyes, she is more inclined to buy, generating a commission for you.
Which one would you click on?
The thing is that adding images on your product links is something that needs a good HTML understanding, manipulate the images using various tools & create the thumbnails. The outline of the process is displayed in Figure 5.
However, this process is a little time consuming. Click on the next topic to see how you can simplify it with Inlinkz project Manager tool.